<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Emma Rodgers]]></title><description><![CDATA[Emma Rodgers]]></description><link>https://www.em-rod.co/work</link><generator>RSS for Node</generator><lastBuildDate>Thu, 24 Sep 2026 23:14:30 GMT</lastBuildDate><atom:link href="https://www.em-rod.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[iute's "None of Our Business" Campaign (2026)]]></title><description><![CDATA[A nod to Balkan eccentricity, iute's campaign shows that financial independence is having no one tell you how to spend your money. Sure, money is our business. But how you spend it is yours. The Big Idea Loans often come with sticky stipulations, but financial independence should mean not having to explain yourself. Iute needed to connect with audiences in their 40s and 50s living in rural Balkan countries. So, what do people in rural Moldova care about? → Certainly not some finance company...]]></description><link>https://www.em-rod.co/post/iute-s-none-of-our-business-campaign-2026</link><guid isPermaLink="false">6a7ed099cae5bb2ffa11f029</guid><pubDate>Fri, 14 Aug 2026 08:36:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c1224b_1f51ec536d7c4e6691cd23a0144132aa~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emma Rodgers</dc:creator></item><item><title><![CDATA[Building a brand from scratch]]></title><description><![CDATA[I started at Oraion before it even had a name. Over the course of a year, I named the company, designed its identity, built its brand and product design systems, worked directly with engineers to shape the product, established its voice, created its illustration language, designed its marketing presence, and started building the design team around it. Three months after joining, I moved from Design Lead to Head of Brand in order to better facilitate Oraion's organizational strategy and...]]></description><link>https://www.em-rod.co/post/creating-a-brand-from-scratch-oraion</link><guid isPermaLink="false">6a8c28c927effade82b0c1fd</guid><pubDate>Mon, 24 Aug 2026 12:40:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c1224b_3629e8d33f4640ce8a6e18b306357b02~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emma Rodgers</dc:creator></item><item><title><![CDATA[Using Claude Design to bridge the gap between Product and Marketing]]></title><description><![CDATA[Fragmented app design across the org invited an interesting challenge for Marketing. Iute's HQ is in Estonia, while our customers are thousands of kilometres away in Albania, Bulgaria, Moldova, and Macedonia. Because of App Store limitations, employees at HQ don't have the ability to download Myiute (our app). That distance created an unusual problem for our team: we couldn't reliably see our own live product. The problem began with screenshots. Myiute is our customer app, and it's also one...]]></description><link>https://www.em-rod.co/post/using-claude-design-to-bridge-the-gap-between-product-and-marketing</link><guid isPermaLink="false">6a8bfb4afe6fd82d1508ebb0</guid><pubDate>Mon, 24 Aug 2026 09:45:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c1224b_b324781ed4f048849c1e2f69f65e139a~mv2.png/v1/fit/w_1000,h_637,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emma Rodgers</dc:creator></item><item><title><![CDATA[“Live a little” Campaign Concept]]></title><description><![CDATA[Turning micro cash loans into a permission slip to live freely, Live a Little shows how financial liberation can be found in even the smallest of purchases. Client: iute  Markets: Bulgaria Channels: Meta &#38; OOH The Big Idea Iute’s legacy audience is in their mid-thirties and forties. We're missing out on customers aged 21–29. But putting younger people in traditional loan ads isn't going to make the brand feel younger. We have an opportunity to position micro cash loans around things this...]]></description><link>https://www.em-rod.co/post/live-a-little-campaign-concept</link><guid isPermaLink="false">6a7d6d69f1f88bc38bdfe31d</guid><pubDate>Thu, 13 Aug 2026 07:19:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c1224b_79f6da3515c546bf90cca1be80061b9f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emma Rodgers</dc:creator></item><item><title><![CDATA[Branding for the entrepreneur's soul: How Printify brought the side hustle back.]]></title><description><![CDATA[Print-on-demand had a credibility problem. Rebranding Printify meant changing the story around the category itself. Print-on-demand had a reputation problem. For plenty of people, the category belonged to the same corner of the internet as dropshipping gurus, passive-income promises and get-rich-quick schemes. The technology was legitimate. Thousands of people were building real businesses with it. But the culture surrounding it often made the whole industry feel questionable. That created a...]]></description><link>https://www.em-rod.co/post/here-s-a-test-blog-post</link><guid isPermaLink="false">6a7591e92dc76a37da3d39b1</guid><pubDate>Fri, 02 Jan 2026 09:06:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c1224b_9256b7520b0c443688d824f0c130fc26~mv2.png/v1/fit/w_803,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emma Rodgers</dc:creator></item></channel></rss>